HOW WE PROCESS DATA

Purpose of data processing

Datamixx is a media agency specialising in the careful management and centralisation of consumer database access in order to support efficient planning and fulfilment of one to one direct marketing campaigns. DataMixx works with a number of partners who themselves collect the data we hold. DataMixx neither buys data from these partners nor re-sells it. All data is owned by the contributing source partner through which the data was originally collected and any partner can choose to withdraw access to it at any time. Marketing agencies and advertisers use us when they wish to rent data on defined and controlled usage terms for specific campaigns without having to go to multiple different sources. All partners are declared to advertising partners to enable source audit.

 

The core areas we support are:

 

  • The sending of relevant marketing communications

  • Verification and enhancement of customer and marketing databases

  • Enhance targeting relevance through market research, analysis, segmentation and profiling

  • Identity verification, credit and risk management, revenue collection, database tracing activities

 

We ensure the following:

 

  • Data is processed fairly and lawfully

  • Data is processing is compatible with the purpose it was collected for

  • Data is accurate, relevant and up to date.

  • Data is held only as long as is necessary

  • Data is kept securely

 

Use of Email

Legal basis for processing: consent

 

If you give permission to be contacted by advertisers via email, DataMixx might help identify relevant advertisers and support the email communication to you.  DataMixx does not ever sell this information outright to any advertiser.  Any email you might receive will always be sent on behalf of the source to whom you have given your consent to be contacted by and will always be identified as having originated from said source you have consented with.  This approach is described as a 'host emailing' where the 'sender' represents the holder of your consent for such communications. Any email received will be clearly identified as having originated from the original data controller.  Their details will also always be provided – name, address, telephone number.

 

Use of postal data

Legal basis for processing: Legitimate interest

 

If you give permission for advertisers to contact you by post we may make your postal address available for them to do so, governed by strict usage terms and monitoring tools, and provided you have not registered with the MPS

Use of telephone data

Legal basis for processing: Legitimate interest

 

If you give permission for advertisers to contact you by phone we may make your number available for them to do so, governed by strict usage terms and monitoring tools, and provided you have not registered with the TPS.

Sector Advertisers

Data partners we work with have collected data that may be applied to support advertising campaigns or brands that we or our clients support in the following areas:

  • Automotive – car dealerships and manufacturers

  • Careers and Education – job opportunities, college course details

  • Charity – volunteering, events

  • Entertainment and Leisure – sporting events, local activities

  • FMCG – supermarkets, pharmacies

  • Finance – bank accounts, credit cards, loans, mortgages, investments, pensions and savings

  • Insurance – car warranties, home insurance, life insurance, pet insurance, private medical insurance, travel insurance, vehicle insurance

  • Legal Services – PPI claims, will writing

  • Lifestyle – health and beauty, fitness

  • Marketing and Surveys – market research, consumer surveys

  • Public Sector – local information and services

  • Publishing and Media – TV services, magazine subscriptions

  • Property – home improvements, estate agencies

  • Retail – clothing and fashion, food and drink, home furnishings, online retail

  • Telecoms – broadband and internet services, mobile phone contracts

  • Travel – airlines, holidays, hotels, travel bookings

  • Utilities – electricity and gas providers, solar power, water suppliers, energy saving solutions

Marketing Service Providers

Under strict licence terms we may share partner data on behalf of our data partners with the Marketing Service Providers listed below. They may use it in the following ways:

 

  • To create targeted advertising products and services

  • To help prevent fraud

  • To help organisations better understand the likely characteristics of their customers

  • To communicate with customers more effectively

  • To find customers like them across a range of marketing channels.

  • To ensure secure data storage and campaign transmission

  • To ensure data accuracy and viability

 

This may mean that you receive advertising from some of the organisations listed below that is more relevant to you via direct mail or when you visit a website, mobile app or watch TV. The Marketing Services Providers will not however advertise their own products or services to you

 

The Marketing Services Providers we work with are limited to only those organisations who we have completed checks on and who will process personal data in compliance with all laws, regulations and guidance with regard to data protection.

Acxiom Limited

Securely hold and process data for selecting audiences for postal, email and telephone campaigns.

Acxiom Limited

17 Hatfields

London

SE1 8DJ

 

Privacy Policy can be viewed at: https://www.acxiom.co.uk/about-acxiom/privacy/uk-privacy-policy/

 

 

CACI

Securely hold and store data to enrich their customer databases with attributes from Data Mixx datasets.

 

Valiant House
4-10 Heneage Lane
London
EC3A 5DQ
United Kingdom

Privacy policy can be viewed at - www.caci.co.uk/privacy-policy

 

 

Claims Helpdesk Ltd.

Securely hold landline and mobile telephone numbers for use in their own call centres.

 

St James Business Centre,

St James Court,

Wilderspool Causeway,

Warrington, Cheshire,

WA4 6P, 

United Kingdom

 

Privacy Policy can be viewed at - www.claimshelpdesk.co.uk/privacy-policy/

 

 

Club La Costa (UK) Plc

Securely hold landline and mobile telephone numbers for use in their own call centres.

 

86 The Broadway

Mill Hill

London

NW7 3TD

United Kingdom

 

Privacy Policy can be viewed at - www.clcworld.com/privacy-policy/

 

 

 

Equifax

Securely hold and store data which is used for profiling and selecting audiences for email, postal and landline campaigns.

 

Capital House

25 Chapel Street

 London

NW1 5DS

United Kingdom

 

Privacy policy can be viewed at - www.equifax.co.uk/ein.html

 

 

 

Experian

Securely hold and store data which is used for profiling and selecting audiences for email, postal and landline campaigns.

 

The Sir John Peace Building
Experian Way
NG2 Business Park
Nottingham
NG80 1ZZ

United Kingdom

 

Privacy policy can be viewed at - www.experian.co.uk/marketing-services/about/marketing-data.html

 

 

GBG

Securely hold and store data which is used for anti-fraud products/ track and Trace.

 

The Foundation,

Herons Way,

Chester Business Park,

Chester

CH4 9GB

United Kingdom

 

Privacy policy can be viewed at - www.gbgplc.com/uk/legal

 

 

LiveRamp UK Limited

Securely hold and store data to use (along with other information it holds on you from other sources) in its marketing solutions which it then provides to its end users.

 

Consumer Services Department,

LiveRamp UK Limited

17 Hatfields,

London,

SE1 8DJ

United Kingdom

 

Privacy policy can be viewed at - https://liveramp.uk/privacy/

 

Merkle One UK Limited

Merkle UK One Limited is a data-driven, technology-enabled performance marketing agency. As part of its services, Merkle may use data from DataMixx and combine it with data from other sources, including its clients. Merkle uses this data to help their clients target their advertising and marketing in a more effective and relevant manner. To learn more about Merkle, click here.

 

10 Triton St

London

NW1 3BF

 

Privacy policy can be viewed at -   https://www.merkleinc.com/getting-know-your-privacy-rights/privacy-notice

 

 

Twenty Ci Limited

TwentyCi is a life event data company that provides intelligence into the events in consumer lives which act as purchase triggers. It works with advertisers and their agencies to create contextually targeted marketing programmes that cut through by reaching consumers at the exact moment that they need a company's product or service, through the best media channel for that individual.

UK Head Office

TwentyCi Limited

8 Whittle Court

Milton Keynes

Buckinghamshire

MK5 8FT

 

Privacy Policy can be viewed at - https://www.twentyci.co.uk/data-privacy-policy/

Shell Energy Retail Limited

Shell Energy House

Westwood Way

 Westwood Business Park,

Coventry

CV4 8HS

Privacy Policy = https://www.shellenergy.co.uk/info/policies/privacy

Your information will be passed to Shell Energy Retail limited for the purposes of promotions by phone.

Marketing Channel = Telephone & SMS

Verticals = Utilities, Energy, Broadband & Shell Energy ancillary products

Company number = 05070887

 

Verso Group UK Limited

Securely hold landline and Mobile telephone numbers for use in their own call centres and for their telecommunication clients.

 

Suite 140

Westlink House

981 Great West House

Brentford

TW8 9DN

United Kingdom

 

Privacy Policy can be viewed at - www.versogroup.co.uk/privacy-policy.html

 

 

Additional recipients of the data

Data Mixx works with a range of operational services suppliers and key direct marketing service providers who may process the data we manage on behalf of our media partners. 

 

The following list explains the context in which we do so:

Consumer Cloud

Securely hold and store all data under Data Mixx management.

Central House
124 High Street
Hampton Hill
Hampton
Middlesex TW12 1NS

​Privacy policy can be viewed at -.consumercloudservices.co.uk/Data-Management.html

Display Block

Email Service Provider (ESP) responsible for deploying all hosted email campaigns.

2 Sheen Road
Richmond
TW9 1AE

Privacy policy can be viewed at - www.displayblock.com

 

List Genie

Email validation service provider.  Identify undeliverable email addresses.

Fairsky Consulting Ltd
PO Box 72725
LONDON
SW20 2EX
United Kingdom

​Privacy policy can be viewed at - www.listgenie.co.uk

Results Generation

Securely hold and store data to provide data subjects with job alerts via email campaigns.

Unit 10031
PO Box 6945
London,

W1A 6US

United Kingdom

​Privacy policy can be viewed at - www.resultsgeneration.com/privacy-policy

Sensitive Data

DataMixx does not process any of the following data:

 

  • Financial data

  • Credit scores

  • Health information

  • Political preferences

  • Religious preferences

  • Sexual preferences

  • Data relating to children

Retention period

DataMixx will hold all data until such a point as media partners wish to withdraw their data from the service environment provided.  This may result as a consequence of any data processing agreement expiring, management contract being not being renewed or conditions mandated by our retention policy taking effect. At such a time an appropriate data destruction certificate is issued confirming the deletion of all previously held data from DataMixx systems.

DATA MIXX - Your full service data agency

Data Mixx Ltd.  The Old Barn, Lower Eashing,  Godalming,  Surrey,  GU7 2QF

 info@datamixx.co.uk        01483 429465

© 2019 Data Mixx Ltd. All Rights Reserved.

DATA MIXX - Your full service data agency