HOW WE PROCESS DATA

Purpose of data processing

Datamixx is a media agency specialising in the careful management and centralisation of consumer database access in order to support efficient planning and fulfilment of one to one direct marketing campaigns. DataMixx works with a number of partners who themselves collect the data we hold. DataMixx neither buys data from these partners nor re-sells it. All data is owned by the contributing source partner through which the data was originally collected and any partner can choose to withdraw access to it at any time. Marketing agencies and advertisers use us when they wish to rent data on defined and controlled usage terms for specific campaigns without having to go to multiple different sources. All partners are declared to advertising partners to enable source audit.

 

The core areas we support are:

 

  • The sending of relevant marketing communications

  • Verification and enhancement of customer and marketing databases

  • Enhance targeting relevance through market research, analysis, segmentation and profiling

  • Identity verification, credit and risk management, revenue collection, database tracing activities

 

We ensure the following:

 

  • Data is processed fairly and lawfully

  • Data is processing is compatible with the purpose it was collected for

  • Data is accurate, relevant and up to date.

  • Data is held only as long as is necessary

  • Data is kept securely

 

Use of Email

Legal basis for processing: consent

 

If you give permission to be contacted by advertisers via email, DataMixx might help identify relevant advertisers and support the email communication to you.  DataMixx does not ever sell this information outright to any advertiser.  Any email you might receive will always be sent on behalf of the source to whom you have given your consent to be contacted by and will always be identified as having originated from said source you have consented with.  This approach is described as a 'host emailing' where the 'sender' represents the holder of your consent for such communications. Any email received will be clearly identified as having originated from the original data controller.  Their details will also always be provided – name, address, telephone number.

 

Use of postal data

Legal basis for processing: Legitimate interest

 

If you give permission for advertisers to contact you by post we may make your postal address available for them to do so, governed by strict usage terms and monitoring tools, and provided you have not registered with the MPS

Use of telephone data

Legal basis for processing: Legitimate interest

 

If you give permission for advertisers to contact you by phone we may make your number available for them to do so, governed by strict usage terms and monitoring tools, and provided you have not registered with the TPS.

Use of linkage

Legal basis for processing: Legitimate interest

 

Data can be used for linkage purposes - linking offline data with online IDs for targeting and identity resolution purposes. Third party clients, such as third parties operating in the marketing technology sector, can associate information they have collected about you with certain identifiers linking personal data with cookies and mobile IDs helping marketers to deliver a more personalised and appropriate service. The types of data that can be used for linkage purposes will include name, postal address, phone number and email address.

 

If you would like to unsubscribe from your data being used from any of the above services and from the DataMixx database please click here or sent an email to compliance@datamixx.co.uk

Sector Advertisers

Data partners we work with have collected data that may be applied to support advertising campaigns or brands that we or our clients support in the following areas:

  • Automotive – car dealerships and manufacturers

  • Careers and Education – job opportunities, college course details

  • Charity – volunteering, events

  • Entertainment and Leisure – sporting events, local activities

  • FMCG – supermarkets, pharmacies

  • Finance – bank accounts, credit cards, loans, mortgages, investments, pensions and savings

  • Insurance – car warranties, home insurance, life insurance, pet insurance, private medical insurance, travel insurance, vehicle insurance

  • Legal Services – PPI claims, will writing

  • Lifestyle – health and beauty, fitness

  • Marketing and Surveys – market research, consumer surveys

  • Public Sector – local information and services

  • Publishing and Media – TV services, magazine subscriptions

  • Property – home improvements, estate agencies

  • Retail – clothing and fashion, food and drink, home furnishings, online retail

  • Telecoms – broadband and internet services, mobile phone contracts

  • Travel – airlines, holidays, hotels, travel bookings

  • Utilities – electricity and gas providers, solar power, water suppliers, energy saving solutions

Services Providers

 

Under strict licence terms we may share partner data on behalf of our data partners with the Service Providers listed below. They may use it in the following ways:

 

  • To create targeted advertising products and services

  • To help prevent fraud

  • To help organisations better understand the likely characteristics of their customers

  • To communicate with customers more effectively

  • To find customers like them across a range of marketing channels.

  • To ensure secure data storage and campaign transmission

  • To ensure data accuracy and viability

 

This may mean that you receive advertising from some of the organisations listed below that is more relevant to you via direct mail or when you visit a website, mobile app or watch TV. The Services Providers will not however advertise their own products or services to you

 

The Services Providers we work with are limited to only those organisations who we have completed checks on and who will process personal data in compliance with all laws, regulations and guidance with regard to data protection.

Client List

Sensitive Data

DataMixx does not process any of the following data:

 

  • Financial data

  • Credit scores

  • Health information

  • Political preferences

  • Religious preferences

  • Sexual preferences

  • Data relating to children

Retention period

DataMixx will hold all data until such a point as media partners wish to withdraw their data from the service environment provided.  This may result as a consequence of any data processing agreement expiring, management contract being not being renewed or conditions mandated by our retention policy taking effect. At such a time an appropriate data destruction certificate is issued confirming the deletion of all previously held data from DataMixx systems.

DATA MIXX - Your full service data agency

Data Mixx Ltd.  The Old Barn, Lower Eashing,  Godalming,  Surrey,  GU7 2QF

 info@datamixx.co.uk        01483 429465

© 2019 Data Mixx Ltd. All Rights Reserved.

DATA MIXX - Your full service data agency